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All the beautiful women who present our scarves & shawls are not professional models from agencies.
For us as a brand in the fashion sector, it is particularly important to show normal women with our products. They represent the natural and authentic style of our company. After all, our fashion is intended for women of all ages, every figure and every type!
That's why, from the very beginning, we approached women who we have always simply loved! Our models are sisters, cousins, employees and dear friends who support us in our work.
Sure, in the beginning nobody really dared to do it... and anyone who has ever stood in front of the camera and had to present a product “really well” knows how strange it feels at first!
Of course, at the beginning we always hear “Why me?” and “No, I can’t do that!” – but after the first few photos, the initial scepticism disappears.
We all know it from our own experience – we often don't really believe in our own beauty ; ). When the models see the finished photos, they are convinced – even the most stubborn doubters!
Since we all know each other so well, it is wonderfully informal and we use the time together to chat a bit in addition to coffee and cookies.
The informal atmosphere is particularly important to us.
After all, it should also be “good time” for all the lovely women who, alongside their jobs, everyday life and family, always like to take time for us.
At this point we would like to thank all friends and family members once again from the bottom of our hearts for your support!
Honestly, this is wonderful! 🥰 💋